Oh I do like to be beside the seaside

So many people associate Skegness with their childhood. Idyllic days viewed through the rose tinted glasses of nostalgia. Chips by the sea side and ice creams whilst walking on the sandy, bracing sea front. However, for those of us who live and work here, as in all seaside resorts, reality is very different. We are, as a town, mostly reliant on tourists coming and spending their hard earned dosh here. As times get harder and people keep a tighter hand on their purses and wallets, folk in seaside towns have to find new and more innovative ways of parting people from their cash.